Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Starbucks' stock is overvalued despite recovery efforts. Learn why its peak valuation, declining growth, and margins make it ...

As a local, I was a fan of the new flavors — the Black Sesame Frappuccino and the coffee-tea hybrid Yuan Yang drink were both ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back to the company's stores and reverse slumping sales. He has vowed to ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...