Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...
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Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan
Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...
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Starbucks CEO Makes 6,600 Times Company Workers
Starbucks CEO Brian Niccol makes more than 6,600 times company workers do. He will have to work miracles to justify such a ...
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Starbucks is getting rid of its famous pastry come May in 2025's menu simplication
The Double Chocolate Brownie will be discontinued in May, as Starbucks aims to cut down on less popular items to focus on the ...
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Why Starbucks (SBUX) Shares Are Trading Lower Today
What Happened? Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) fell 10.7% in the morning session after President Trump ...
Starbucks CEO sounds the alarm on coffee chain's problems
Starbucks seems to bounce between two types of CEOs: those who care about coffee and atmosphere and those who worry about ...
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Starbucks’ Cup Art Goes Viral—Here’s Why Some Baristas Don’t Love It
If you're a frequent Starbucks sipper, you may have noticed that your experience has gotten a little more personal in recent ...
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Biggest Changes Starbucks Has Implemented This Year–So Far
From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...
Starbucks' CEO wants you to sit and stay awhile. His college coffeehouse could be the answer
In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.