Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

The internet is utterly appalled after the White House fiercely defended Sydney Sweeney’s new controversial American Eagle ad ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

U.S. Rep. Mike Collins launched his 2026 U.S. Senate campaign over the weekend with an ad that misspelled his home state of ...

Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their advertising campaign was a success. It is not always cut and dry what success is, so ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...