If you're the type of TV viewer who enjoys the Super Bowl for its advertisements as much or more than for its football, you can enjoy this new nostalgia-heavy ad from German automaker Volkswagen.

A new Super Bowl commercial from Volkswagen — its first U.S. ad during the big game in 10 years — is putting a heavy focus on its most iconic vehicle: the Beetle. The Beetle last saw mainstream ...

Arguably more than any other mainstream automaker, Volkswagen is serious about its heritage. So much so that it appointed Franz-Josef Paefgen – former chief executive of Audi, Bentley and Bugatti – to ...

In advertising, it pays to be memorable, even more so for Super Bowl commercials. You must stand out among the clutter to move products. But what do you do with negative attention? Long before the ...

The promise is designed to reflect its customer-centric marketing strategy, and promoting its USP of a dedicated van centre network which can provide specialist advice and services for buying, owning ...