Christopher Chabris and Daniel Simons created an experiment known as “The Invisible Gorilla.” They would ask students taking one of their Harvard University psychology courses to watch a video of two ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American If there is one book that every human should ...

The invisible gorilla experiment is a well-known test of inattentional blindness, the failure to consciously notice an unexpected but visible object when attention is directed toward another task. By ...

The video starts out with the sub-titles “This amazing cure for cancer has been known since the 1800s…” Appealing pictures and music. It has facts and dates about a doctor who allegedly found a cure ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

Thomas Mulligan examines the psychological phenomenon of inattentional blindness and explains why the human brain naturally filters out unexpected details like a moonwalking bear. Kristi Noem no ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

Newswise — A recent study conducted by researchers from New York University has shown that we are surprisingly adept at noticing unexpected objects even when our attention is focused on something else ...