Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

Dallas-based Southwest ... to deepen and reward loyalty between Southwest and its most engaged Customers." “We have tremendous opportunity to meet current and future customer needs, attract ...

The airline will begin charging for the first and second checked bag beginning on May 28, Southwest announced Tuesday. However, members of its A-List loyalty ... and future customer needs, attract ...

Southwest Airlines Co. (NYSE ... The airline company made the moves with a goal to deepen and reward loyalty for the airline's most engaged Customers. The new fare products, Choice Extra, Choice ...

Southwest Airlines (NYSE:LUV) just dropped a bombshell, signaling a major shift in its strategy ... Southwest's bottom line without eroding customer loyalty. As rivals eye an opportunity to ...

This is how you destroy customer preference. This is how you destroy loyalty. And this ... CEO Scott Kirby said Tuesday that Southwest's baggage policy shift is like "the slaying of a sacred ...

This is how you destroy customer preference. This is how you destroy loyalty ... CBS News. “Southwest, with these changes, becomes just another airline.” The changes are a big shift from ...

Southwest Airlines passengers Shaw (left) and Simeon Morris of Dallas pull their luggage to the car after arriving home at Love Field in Dallas, March 11, 2025. The airline announced today that ...