Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Delta Air Lines ranks highest in customer satisfaction in the premium economy segment for a third consecutive year, with a score of 717. JetBlue Airways (699) ranks second and Alaska Airlines (691) ...

A slump in travel demand due to President Donald Trump's trade war has left all U.S. airlines reeling, but the pain is most acute at budget carriers. Southwest, Frontier and JetBlue all saw sharp ...

While the structure of the loyalty program isn’t being overhauled, these changes reinforce a shift toward rewarding long-term customer engagement. Southwest’s revamp comes amid growing ...

The airline’s decision is in line with an industry trend — rewarding loyalty based not only on how much ... Executive Vice President Customer & Brand. For decades, Southwest Airlines made a name for ...

Southwest Airlines Co. (NYSE ... The airline company made the moves with a goal to deepen and reward loyalty for the airline's most engaged Customers. The new fare products, Choice Extra, Choice ...

We're very encouraged by the expanded customer base provided by this channel as many of these customers are new to Southwest or have not flown us in quite some time. We optimize our loyalty ...

Southwest is continuing on its not-so-favorable changes to customer perks, this time saying farewell to its never-ending flight credits. Credits for any cancelled flights or downgraded fares will ...

Last month, Southwest Airlines announced a few major changes to the airline's policies as they eliminated their longstanding policy of free baggage as well as their open seating policy on their ...

It seems a likely bet Southwest will aim to capitalize on boarding groups as part of its Rapid Rewards loyalty program and its suite ... Still, after yet another 180-degree shift on a key ...