A slump in travel demand due to President Donald Trump's trade war has left all U.S. airlines reeling, but the pain is most acute at budget carriers. Southwest, Frontier and JetBlue all saw sharp ...

While the structure of the loyalty program isn’t being overhauled, these changes reinforce a shift toward rewarding long-term customer engagement. Southwest’s revamp comes amid growing ...

This will potentially mark a shift from previous downturns, when low-cost airlines led by Southwest outperformed ... travel and the growing value of customer loyalty programs have handed an ...

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

The airline’s decision is in line with an industry trend — rewarding loyalty based not only on how much ... Executive Vice President Customer & Brand. For decades, Southwest Airlines made a name for ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

From Points to Purpose: The Shift in Customer Loyalty This table highlights the evolution from transactional rewards programs to experience-led loyalty strategies driven by personalization and ...

Southwest Airlines Co. (NYSE ... The airline company made the moves with a goal to deepen and reward loyalty for the airline's most engaged Customers. The new fare products, Choice Extra, Choice ...

Loyalty must align. True loyalty comes from operational consistency. Cross-functional alignment is critical for lasting customer relationships. Customer loyalty programs are ubiquitous.