Rockstar Games employs a unique marketing strategy centered on silence and anticipation, contrasting with the industry's ...

Grand Theft Auto 6 is the most discussed name in the gaming industry at this point. Almost everyone is looking forward to ...

A brief coverage of the report where GTA 6 marketing strategy apparently revealed by Take-Two Interactive's CEO (Image via Rockstar Games) GTA 6 has been a hot topic in the gaming industry for a ...

Ever since the first GTA 6 trailer was released all the way back in December 2023, fans have been clamouring for more information about the game. After months and months without any new details, Grand ...

But does it truly need a marketing campaign, or is Rockstar’s silence the strategy itself? Rockstar published the initial GTA 6 trailer on December 5, 2023, and it rapidly turned into the most ...

Strauss Zelnick, Take Two's CEO , explains their marketing strategy for GTA 6 ... the CEO of Take-Two is clear that the title of Rockstar Games will have to put all the meat on the grill before ...

Speaking in an interview with Bloomberg, Take-Two Interactive CEO Strauss Zelnick talked about why Rockstar Games is ... better thing to do is to provide marketing materials relatively close ...

Take-Two Interactive has largely stayed mum on a release date for its upcoming open-world sequel GTA VI, currently in development at Rockstar Games. In a recent interview Take-Two head Strauss Zelnick ...