Terrell “Lucky” John settles into his office chair, cues up ProTools, scrolls to find the instrumental track thumping in his head all day, and hits “play.” “I don’t even know what’s going to come out ...

As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

Direct-to-consumer drug advertising has long been opposed by the American Medical Association — and now the Trump ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." IF YOU WATCHED the Super Bowl last night, you were in for a treat. The Seattle Seahawks dominated Super ...

Chris Hemsworth and Elsa Pataky team up for Amazon Alexa’s Super Bowl ad, with the AI-powered assistant playfully terrorizing the “Thor” actor. The AI safety and research company takes a shot at ...

Hims & Hers is returning to the Super Bowl — one year after its debut spot kicked up a storm of controversy. The telehealth company announced Thursday that it will be returning to the Big Game with a ...

Levi’s is already seeing an uptick in awareness courtesy of Levi’s Stadium in Santa Clara, California, home to the San Francisco 49ers.

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

B2B marketing can feel a bit dry sometimes, right? It’s not always about flashy trends like B2C. But that doesn’t mean it can’t be smart, engaging, and totally effective. Plenty of companies are doing ...