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Salesforce’s planned acquisition of Braze was the week’s defining martech deal: the companies announced a definitive agreement on October 20 valuing Braze at approximately $5.66 billion. Pending ...

Salesforce’s $5.66 billion Braze deal raises questions about pricing and integrations, while existing customer contracts remain unchanged. Salesforce's $5.66 billion Braze acquisition would expand ...

Salesforce is acquiring Braze for $5.6 billion, paying a ~50% premium, to strengthen its customer engagement capabilities. I view the Braze acquisition as a strategic move that fills gaps in CRM’s ...

Salesforce is buying customer engagement platform Braze in a US$5.66 billion (approximately A$8.08 billion) deal in a move it says will bring real-time personalisation and AI-powered marketing ...

Salesforce is buying Braze ⁠in ⁠a deal valued at about $5.66 billion ($8 billion), bolstering its AI push with tools that let brands send personalised messages and respond to ‌customer behaviour in ...

Salesforce agreed to acquire Braze, the customer engagement platform, for approximately $5.66 billion in cash — a deal that names the specific architectural gap the world's largest CRM vendor has been ...

Salesforce is making another major play for the future of AI-powered marketing, acquiring customer engagement platform Braze for US$5.6 billion as it builds out its capabilities in real-time ...

Salesforce announced an agreement to acquire customer-engagement platform Braze on Tuesday for about $5.66 billion, including debt. The acquisition bridges a gap for marketers. Salesforce's core ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The all-cash deal values Braze ...

Salesforce is buying Braze. On Tuesday, the CRM giant said it had signed a definitive agreement to acquire the New York-based customer engagement platform for roughly $5.66 billion. Braze shareholders ...

Salesforce has agreed to acquire customer engagement software provider Braze Inc. in a transaction valued at approximately $5.66 billion, expanding its presence in digital marketing technology as ...