Kepner: MLB’s latest tasteless cash grab? Ads on helmets
Yes, the NBA and NHL and soccer have advertising patches. Wouldn’t it be wonderful if baseball held itself to a higher standard?
Advertising logo to be added to MLB helmets in postseason
The thing about baseball, and it’s always been this way, is that the game itself is so enchanting, riveting and charmingly ridiculous that the people who run it know you’ll keep coming back, no matter what they do to it.
MLB teams to have helmet ads in postseason featuring logo of German company Strauss
Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets. Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.
MLB signs helmet sponsorship with Strauss ahead of playoffs
Major League Baseball (MLB) has announced a partnership with German workwear company Engelbert Strauss, which includes branding on batting helmets. The partnership marks Strauss’ first league-wide deal in the US. It is also the first time a brand logo will adorn MLB and MiLB batting helmets league-wide in the States.
MLB placing ads on helmets of every team in 2024 playoffs, featuring five-inch logo of German company
The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond
MLB pairs with apparel company, to use helmet ad for playoffs
MLB teams will start having advertising on their helmets during the postseason in a deal with a German apparel company that runs through 2027.
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