Popular YouTube personalities Logan Paul, MrBeast and KSI have launched what they claim to be a “healthier” kids’ and adults’ lunch brand meant to outdo “mid” competitors like Kraft Heinz’s iconic Lunchables.

MrBeast teamed up with Logan Paul and KSI to create Lunchly, a prepackaged lunch that includes a Prime drink and Feastables candy bar. The on-the-go lunch pack will be a fierce competitor to Lunchables, the longstanding champion of the prepackaged lunch game.

"Lunchables sells hundreds of millions of units ... our goal is to give people a better for you alternative to it," he said.

Three of the biggest YouTubers in the world have teamed up to launch a rival to Lunchables. MrBeast, Logan Paul, and KSI announced on Monday that they're launching Lunchly, a pre-packed school lunch for kids that brings together two of their existing products.