Amazon secretly builds a detailed shopper profile page that offers some surprisingly accurate — and some not so accurate — ...

Amazon features an "About You" profile that analyzes your purchase history to make highly detailed, and occasionally blunt, assumptions about your physical traits, lifestyle, and habits. The feature ...

It shouldn’t come as a surprise that Amazon collects data about you based on what you buy. If you buy a lot of cat litter, Amazon will probably infer that you have cats, or if you buy a lot of ...

When searching for Beyblade X products on Amazon, various items appear in the search results.Even though you are just looking for the product you want, have you ever felt it was difficult to find ...

This product seems to be selling well. If I source something similar, couldn't I sell it too?”In simple Chinese OEM, where ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Amazon users have discovered they can view some of the interests and ...

WASHINGTON — Amazon's "About You" customer profiles have gone viral after users began sharing the insights the company has about them. The tool uses AI to recommend items based on purchase history, ...

YORK, Pa. — Amazon is storing your information and using it to recommend products for you. We know this because it's in Amazon's privacy policy that was updated earlier this year. The tool uses AI to ...

Amazon knows what you buy, what you search for and even what you tell its shopping assistant. Now, the company is giving you a look at the personality profile it has built from all that information.

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Shalwah Evans Senior Editor NBC Selected Staff Staff ...

Amazon’s new ‘About you’ page lists many assumptions about shoppers—like their favorite brands, their hobbies, and the shape of their bodies. Why is Amazon keeping track of the size of shoppers’ butts ...