Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery reverts Max to HBO Max, acknowledging branding missteps and restoring the prestige associated with the HBO name.

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

The May 2023 rebrand to Max was widely panned, with critics confused by both the separation from HBO and a glitchy tech rollout. In late March of this year, the company changed the Max logo from ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner’s merger with Discovery and ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the rebranding means ...