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HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
The HBO Max Rebrand Is About So Much More Than a Logo
Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...
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How memes saved HBO Max from the usual drama that follows a rebrand
Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...
The only certainty around Trump's tariffs for consumers and retailers is more uncertainty
In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...