New research reveals 66% of brands see CX improving — while only 17% of consumers agree. What's behind that major customer ...

From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

WebFX reports that AI can enhance social media strategies through automation, targeted ads, and customer engagement, boosting efficiency and ROI.

Like many leaders, she remains cautious about impact. She is “not very confident” that AI’s contribution can yet be proven beyond speed and cost efficiencies. And the biggest risk to brand creativity, ...

For more than a decade, restaurant technology strategies have centered on building a “single view of the guest.” Operators invested heavily in POS integrations, loyalty platforms, CRM platforms, CDPs, ...

Retail is standing at a crossroads. Shopper expectations are rising, channels are multiplying and AI is redefining how, where and why people buy. Yet beneath all this innovation, one thing quietly ...

The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

SitusAMC, a technology vendor for real estate lenders, holds sensitive personal information on the clients of hundreds of its banking customers, including JPMorgan Chase. By Rob Copeland Stacy Cowley ...

WASHINGTON, Nov 20 (Reuters) - Salesforce said Thursday it is investigating “unusual activity” involving Gainsight-published applications that may have exposed customer data. In a brief statement, ...

Data is the oil that fuels the AI gold rush; machines need it to understand the world and help us solve its most pressing problems. But the way we use, collect and store data is evolving as quickly as ...

Written by Edward Calvesbert, vice president of product management at IBM watsonx AI is only as good as the data it uses. If your AI agents don't have real-time access to reliable data from modern ...