As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Search Engine Land » SEO » Why creator-led content marketing is the new standard in search Chat with SearchBot Please note that your conversations will be recorded. In 2023, I said that creator ...

Snapchat is opening its advertising floodgates. As Snap reportedly buckles down to go public, the company behind the ephemeral sharing app said Tuesday that it is now adding several more ways for ...

As economic uncertainty intensifies and marketing budgets tighten, CMOs are investing in creator strategies not just because they’re effective, but because they’ve become essential to brand ...

Out of those we create rich data profiles of what people actually watch and where they watch it.” Gayle Troberman, executive marketing advisor at iHeartMedia, spoke with moderator China Widener ...

Creator marketing is becoming more influential.” Kid Cudi (real name: Scott Mescudi) performed Wednesday night (May 6) in front of an invitation-only crowd of nearly 200 superfans and Snapchat ...