As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Two of the world’s biggest digital platforms are reimagining what social commerce looks like - and Chemist Warehouse is among ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

Armed with smartphones and entrepreneurial drive, four million Indians are turning content creation into full-blown careers.

Looking for some cool Snapchat username ideas for both boys and girls? This article has sampled out some of the best names ...

The social media company called only a handful of witnesses as it sought to prove it helped Instagram and WhatsApp after ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...