Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The release of a new iPhone is always highly anticipated. This year’s models bring Apple Intelligence, better cameras, a new Camera Control and, most importantly, longer battery life. The iPhone 16 Pro and iPhone 16 Pro Max have larger displays, thinner bezels, an advanced A18 Pro chip and improved thermal management.

The $999 iPhone 16 Pro and $1,199 iPhone 16 Pro Max have everything we've come to expect in a year-over-year upgrade. They lack Apple Intelligence at launch but make up for it in other ways.

Better yet, they're up for preorder as of Friday, Sept. 13, and will become available on Sept. 20. The iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max starts at $1,199, keeping in line with the pricing from the iPhone 15 Pro line.

The iPhone 16 series are shiny and gorgeous, but how do you keep it that way? Pair it with one of our picks for the best iPhone 16 Pro Max screen protectors.

Both the new iPhone 16 range and the Apple Watch Series 10 have been described as merely incremental updates, but in practice there is such a lot more to them, even before Apple Intelligence arrives.