It's Nice That

Exactly how Apple Music used sound to build its new brand identity

For its rebrand of Apple Music, TBWA\Media Arts Lab set out to visualise sound. The result involved months of experimentation ...
digitaltrends.com

Does Apple Music sound weak? It’s not your headphones’ fault

A lot of folks got a new set of Apple or Beats wireless headphones or earbuds for the holidays, only to discover that things don’t sound as good as expected when listening to Apple Music. If that’s ...
Adweek on MSN

Apple Music Rebrands With a Look Made by Sound

Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.
Dezeen

Apple Music unveils logo that was physically “made by sound”

Apple has revealed the first rebrand for its Apple Music service, which was made in collaboration with musician Fred Again by ...
9to5Mac

Concept: Background sounds in iOS 15 should have their own app with spatial audio, sleep timer, and more

A few weeks before WWDC, Apple previewed a few new accessibility features that will be coming later this year. One of those features was background sounds, which Apple plans to ship in iOS 15.
digitaltrends.com

How many iconic Apple sounds can you recognize in this clever music track?

Apple kicked off Monday’s keynote with a brilliant music track (below) made up entirely of sounds from its diverse range of gadgets that have released since the company’s launch in 1976. Start Up I A ...