a mean reversion to adidas' historical sales multiple suggests potential for a valuation uplift, contingent on operational improvements. Marketing strategies reliant on celebrity endorsements ...

For Adidas, it lost some of the edge brought by a celebrity who gave its brand the ... in the 1980s and 1990s that if a brand announced an endorsement deal, the stock market would react positively ...

Adidas’ big bet on West ... A 2012 study published in the Journal of Advertising Research found that celebrity endorsements from athletes can increase a brand’s sales by 4%.

Adidas may lose $650 Million after dropping Kanye’s Yeezy Line. “When considering endorsements and marketing partnerships, the key consideration is whether who the celebrity is as a person is ...

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Adidas' big bet on West ... A 2012 study published in the Journal of Advertising Research found that celebrity endorsements from athletes can increase a brand's sales by 4%.