Brittany Mahomes and Antonela Roccuzzo-two women closely tied to sports royalty-have teamed up in a dynamic and unexpected collaboration. The wives of Kansas City Chiefs quarterb ...

The Adidas Samba family keeps on growing, and can anyone really blame the athletic footwear brand? From animal prints and ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

On June 24, adidas will open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker—a bold and immersive celebration of Black culture, legacy, and creative ...

What happens when you pin two of the most competitive global superstars in sport — Lionel Messi and Patrick Mahomes — against ...

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas has partnered with the FIFA Rivals mobile game to bring a series of digital content into the game. The multi-layer ...

adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year ...

FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content. Adidas is entering ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 ...

Suhana Khan is now a brand ambassador for Adidas India. She joins an impressive lineup of brand ambassadors associated with ...