He also has a string of lucrative deals with brands including Rolex and Lindt. Meanwhile, he signed a 10-year deal with Uniqlo in 2018 worth £218million after his Nike contract expired. In achieving ...

The Chiikawa x Sanrio collaboration eventually found its way to Japanese apparel label Uniqlo, where it culminated in a collection of cute apparel. Pop princess Ariana Grande has also collaborated ...