Shopping and Retail report reveals how 8-12-year-olds shop and pay, from Roblox Marketplace and mobile wallets to YouTube ...

YPulse covers how Gen Z is fueling the movie boom and how they're changing movie culture. YouTube directors, horror box ...

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that ...

Despite all the digital streaming options, radio is still in the mix for Gen Z, too (go figure!) ...

In YPulse's 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a ...

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags.

YPulse explores Gen Z’s trading card hobby—from the types they collect and play with to who’s driving the hobby’s growing ...

Can Gen Z even read this sentence? Well, yes, and our data shows they’re reading more than anyone is giving them credit for.

Gen Z’s biggest hobbies help them escape stress, express themselves, and stay connected with their friends… Gen Z’s biggest ...

Instagram is a leading news source among European Gen Z, while YouTube takes the top spot in North America ...

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral.

In YPulse's 2026 Shopping for the Home Report, we dive into why young people want dedicated spaces for their hobbies, how renters and homeowners differ on renovation and décor purchases, and why most ...