AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

CreativeX is wrong, argues Nest Commerce’s Gisela Benini. Running an unproven ad for longer just means being wrong for longer, at higher spend. CreativeX is wrong, argues Nest Commerce’s Gisela Benini ...

Sixty-six percent of strategists believe there are reasons to be optimistic about the future, as strategy influence grows with clients and more value is delivered to CMOs – a headline finding from our ...

Carrefour, a retail corporation, launched a global campaign to generate awareness for the transformation at scale, improve long-term brand preference, transform consumer behaviour, and drive a ...

This report examines the key trends that are driving the future of commerce media.

This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.