Instagram has been circling around TV for a while now—remember 2018’s ill-fated IGTV—but it seems they are finally ready to make their big play. The company has announced plans to fully roll out the ...

Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

We have a new TVREV Special Report coming out next week on CTV Advertising, and so for our latest Hot Take, we asked our TVREV Thought Leaders Circle Member their thoughts on some of the hottest ...

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

Charlie Ergen has spent much of his career looking at communications assets and seeing something other than what they appeared to be. A satellite-equipment business became DISH Network, one of ...

I recently joined John Bishop of Advertiser Perceptions and TVREV’s Alan Wolk for a webinar about where live sports streaming is headed and what advertisers want next. We explored findings from our ...

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...