Instagram has been circling around TV for a while now—remember 2018’s ill-fated IGTV—but it seems they are finally ready to make their big play. The company has announced plans to fully roll out the ...

Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

The rules around location targeting are changing fast. A growing wave of state privacy laws is putting new restrictions on how marketers can collect, use, and sell precise location data — and forcing ...

We have a new TVREV Special Report coming out next week on CTV Advertising, and so for our latest Hot Take, we asked our TVREV Thought Leaders Circle Member their thoughts on some of the hottest ...

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...