For decades, the lifeblood of early evening broadcast television in America has been a simple formula: news, followed by syndicated game shows or sitcom reruns, leading into prime time. No two ...

Summer is over, the conference circuit is staring up again, and you can’t wear shorts to walk the dog at 6 a.m. You know what that means, right? It’s time for a brand new TVREV Hot Takes. The question ...

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

We have a new TVREV Special Report coming out next week on CTV Advertising, and so for our latest Hot Take, we asked our TVREV Thought Leaders Circle Member their thoughts on some of the hottest ...

When Congress passed the Children’s Television Act in initial form in 1990, it had a noble goal: to protect children from a diet of pure cartoon commercialism and ensure that broadcasters, as trustees ...

The holiday season has always been one of the most valuable windows for consumer engagement, with holiday TV content well established as a powerful channel to reach viewers. What’s changing is how. An ...

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

The market-leading streamer engineers these titles for an audience that is simultaneously broad and specific. There are 70.4 million adult Netflix users who like action films across 49.5 million ...