For decades, sponsorship has largely been a transactional exchange: investment in return for brand visibility, hospitality rights and a defined set of media deliverables. But the WTA’s new partnership ...

Known to many as Cousin Greg from Succession, he brings a kind of lanky awkwardness that suits the concept. He does not wink ...

For the Channel 4 CMO, distinctiveness, collaboration and long-term brand investment will define the agencies that endure.

Digital media consultant Mark Challinor continues the News Horizons series. Today, he talks with Greg Piechota, who leads ...

Timed to coincide with London Fashion Week, ‘Pain’ has arrived at Moco Museum London as a sharp commentary on status and ...

It’s not typical as a marketer to be told ‘thank you’ by your audience. But there again, Claire Sadler doesn’t do any typical marketing job. As the CMO of the British Heart Foundation, she’s ...

Niod has launched ‘The New York Facial,’ a bold new campaign created by Uncommon Creative Studio that spotlights the impact ...

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

One of the most significant drivers of small-agency M&A volume is the rise of the entrepreneurial buyer. A few years ago, agency acquisitions were largely the preserve of PE firms and major holding ...

“Brands don’t necessarily need the biggest official rights to win, but you do need a strategy that matches the market,” says Bob Lynch, founder and CEO of SponsorUnited. In other words, rights matter, ...

In its first trading update since bringing IPG into the fold, Omnicom reported fourth-quarter revenue of $5.53bn, topping ...

WPP Media’s new quarterly ‘Advertising Intelligence Framework’ will aim to “do justice to the pace of change” for tech platforms’ media businesses. WPP Media has set out for the first time to ...