Omnicom has officially finalised its $13.5bn (£10.3bn) acquisition of Interpublic Group (IPG), to become the world’s largest ...

By focusing on price, data and idea generation, marketers have the chance to find unexpected pockets of growth and bring much ...

Held with support from Marketing Week, Fortune Hill, The Marketing Academy and The Marketing Society, the event – this time ...

Five months into his role, Dan Elton shares his plan to drive consideration and create “profitable customer growth”, all ...

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...