The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

HSBC UK CMO Becky Moffat has taken on the role of chief customer officer for wealth and personal banking, as the company ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.