The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

HSBC UK CMO Becky Moffat has taken on the role of chief customer officer for wealth and personal banking, as the company ...

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

The study, involving focus groups and a survey of more than 4,000 UK adults, finds almost half (48%) of those aged 65 and ...

With the promise of adtech accelerators, “transparent” procurement and renewed consumer trust, the government is looking to ...

Sweets brand Swizzels is leaning into inter-generational memories, social media, and influencers as it evolves to reach a new ...

Did you know that Great Western Railway (GWR) was fondly known as ‘God’s Wonderful Railway’ in the 1900s? That might be hard to believe when you consider the average UK rail experience in 2025 feels ...