YouTube and Facebook are the social networks most used by adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...

Learn how to build a branded B2B podcast that drives pipeline, earns executive support, engages your ICP, fuels sales ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you ...

A brand manager's job is to develop and propagate a brand's identity—the core meaning that the brand managers want the brand to convey. But the customer is the one who has ownership of the brand image ...

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

Marketers make promises to customers to generate demand. Delivering on those promises becomes a moment of truth in a customer relationship and can have a positive or negative impact on the perception ...

Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...