Intent doesn't live on one channel. It's scattered across the places people go when they're trying to make a decision.

Uy For most of my career, success in content was measured by the size of the crowd. At McDonald's, I worked in social media ...

By Cassie Gilbert Think about how you make big decisions in real life. Before booking a trip, buying new tech or trying a spot in town, what’s the first ...

Australia’s proposed social media algorithm opt-out has already sparked plenty of speculation about what happens if users start switching off personalised recommendations and returning to feeds ...

For most of advertising history, marketers have tried to understand audiences indirectly. They used demographics, surveys, behavioural segments, purchase histories and, more recently, digital traces.