From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.