I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this ...

AI News You Can Use is my free newsletter with the latest industry news on AI & Search. I agree to receive the Search News You Can Use weekly newsletter containing industry news and updates. I ...

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have ...

"Query fan-out" is an AI powered search technique where Google combines results from multiple related searches to provide a comprehensive answer, rather than just showing results for a single query.

My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own ...

I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it's mostly related to the value that Reddit gives in training Gemini on how people talk.

Last week Google launched Gemini Enterprise and although I see very few people talking about it, I think this tool will likely be used by most businesses. There are two features that make it extremely ...

I finally dug into the January 2025 update of the rater guidelines and there are a lot of changes! (Here is the previous version if you want to compare.) While the quality raters have no direct effect ...

I had the privilege of being invited to Google I/O 2025. And boy, what an event! Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search ...

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework.

Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I ...