INMA’s week in San Francisco kept arriving at the same visitor: the personal agent that reads, shortlists, buys, and cancels ...

Speakers at INMA’s Media Tech & AI Conference said AI agents could be news media’s biggest opportunity in decades, but ...

Meta is promising consultation, but those leading the publisher fight expect little from it. With a Norwegian injunction in ...

At INMA’s Media Tech & AI Week, speakers from Google, Snowflake, Salesforce, and U.S. newsrooms agreed the hardest part of AI ...

Readers’ AI agents are starting to research, decide, and pay on their behalf, but most publishers can’t yet tell them apart ...

Last week, 156 news executives from 20 countries traversed San Francisco and Silicon Valley on a three-day study tour and two ...

At INMA’s Audience Growth Workshop with OpenAI, news leaders said agentic AI can deepen reader relationships. The harder work ...

At INMA’s Media Tech & AI Week in San Francisco, Gemini Notebook co-founder Steven Johnson said Google plans to let readers ...

Journalists at Bonnier News’ Helsingborgs Dagblad are building their own agentic workflows, with central oversight for ...

As cost and ROI pressures have mounted, brands have been shifting away from awareness tactics in favour of performance ...

At AWS, hosts showed participants on INMA’s Media Tech & AI Week study tour how to serve humans, AI agents, and scraping bots ...

On day two of INMA’s San Francisco study tour, Salesforce said agents only pay off when they’re grounded in customer data and ...