As AI search, social feeds, and aggregators answer more reader needs before a site visit, publishers must give audiences a ...
Instead of using social media influencers, VG leaned into the strengths of its journalists and studied how to better ...
To drive engagement and help audiences go deeper, Mediacorp refreshed its CNA app to allow greater personalisation and ...
INMA’s week in San Francisco kept arriving at the same visitor: the personal agent that reads, shortlists, buys, and cancels ...
Speakers at INMA’s Media Tech & AI Conference said AI agents could be news media’s biggest opportunity in decades, but ...
Meta is promising consultation, but those leading the publisher fight expect little from it. With a Norwegian injunction in ...
At INMA’s Media Tech & AI Week, speakers from Google, Snowflake, Salesforce, and U.S. newsrooms agreed the hardest part of AI ...
Readers’ AI agents are starting to research, decide, and pay on their behalf, but most publishers can’t yet tell them apart ...
Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...
Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...
Last week, 156 news executives from 20 countries traversed San Francisco and Silicon Valley on a three-day study tour and two ...
At INMA’s Audience Growth Workshop with OpenAI, news leaders said agentic AI can deepen reader relationships. The harder work ...
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