The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing ...

Product and software veteran joins as Contentful expands AI and personalization capabilities and newly unveiled DXP vision DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading content platform ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Capgemini today announced a strategic agentic AI initiative with Google Cloud to transform customer experience (CX) into a key value driver for clients. Building on its existing partnership, Capgemini ...

Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email ...

The scale of digital assets needs an assist. With GenAI, DAM professionals can make the most of their digital assets.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a ...

At this year’s Adobe Summit in Las Vegas, I spoke with executives across industries who are deep in the trenches, trying to balance innovation with reality. What emerged was a candid look at ...