Campaign US has revealed the list of winners for the 2025 Inspiring Women awards. The awards recognize the boundary-pushing ...
Despite President Donald Trump’s DEI ban and decisions from companies like Meta and Walmart to scale back on diversity policies and programs, diversity, equity and inclusion remains a critical issue ...
Purpose-driven companies like Starbucks can’t overlook the importance of strong employer branding, says Headspace Marketing's ...
Ruben Schreurs, CEO of consulting firm Ebiquity, told the WSJ that brands are returning to X in “quite significant numbers” ...
The brand could further tap into that narrative by establishing itself as a partner for consumers in overcoming the ...
The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...
BBDO Worldwide has launched a new global vision, 'Do Big Things, to signal that the agency is doubling down on bolder creativity and impactful results. The agency network, known for its long-standing ...
Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving ...
The influencer trip concept needs to evolve into something more accessible and down to earth. Private jets, five-star accommodation, lavish entertainment, exclusive outings and a packed schedule of ...
Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
In addition to increased confidence from investors, X is also winning back advertisers on its platform. Last week, Apple announced that it has restarted ad campaigns on the social media platform after ...
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