Sachin Talwalkar, founder, & ignite, argues that when pop culture leans on a stereotype, the stereotype isn't the offence; laziness is.

Explore how D2C brands can drive festive growth through smarter search strategies, creator marketing, AI, quick commerce and performance-led campaigns.

Amazon India and agency Schbang have released a Diwali campaign starring brand ambassador Ananya Panday, inspired by her viral sparkler packet video.

The six-part digital series uses family humour and everyday electricity concerns to make rooftop solar more relatable to Indian households.

The beverage brand uses music-led storytelling and a festive coffee gift set to position zero-added-sugar indulgence as an alternative to traditional celebrations.

Featuring Anoushka Shankar, the High Jewellery campaign uses India's spices, memories and craftsmanship to explore identity, confidence and personal rediscovery.

Led by Everest’s Tanya Goyal, the council will focus on technology access, talent development and regional representation, beginning with an AI boot camp post Diwali.

The digital film uses familiar festive preparations and shared experiences to encourage consumers to prioritise personal connections over everyday distractions.

The leadership elevation recognises her expanding role in integrated marketing, influencer campaigns, strategic client partnerships and business development.

JSW Dulux is using colour-led storytelling to introduce its uber-premium interior emulsion, highlighting the role of design and craftsmanship in defining luxury.

Rohit Dadwal explains how MMA’s Movable Middle data makes a case for sharper spending, but marketers and agencies must prove they understand how advertising drives growth.

Featuring Zayed Khan, Azaan Ali and their extended family, the campaign uses real relationships to explore individuality, contemporary masculinity and personal style.