Software publishers often have an established presence on Softonic without managing it. The catalog lists over 1.5 million programs, and those pages rank in Google, appear in AI-powered ...

When a mobile game campaign reaches its ROAS target, the natural next step is to consider increasing the budget. After all, if the campaign is delivering the expected returns, why not invest more?

Strava is hardly new: the app has been around for more than 15 years. Still, if Strava seems to be everywhere lately, that’s because it is, and social media deserves some credit. The past few years ...

Anzu, a leading advertising technology built for video games, today announced it is extending its formats and inventory beyond gaming environments, enabling advertisers to run full-funnel campaigns to ...

Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

Push notification SDKs play an important role in helping apps communicate directly with users outside of the app, whether that is to share updates, prompt a return visit, or deliver time-sensitive ...