Mobile app advertising, monetization, and insights company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their ...

Your team has built a strong reporting system that captures push notification opt-in and click-through rates, retention curves, and more. With all that data at your fingertips, there’s one critical ...

This in-depth guide by ConsultMyApp helps you recognize the symptoms of a broken MarTech stack and lays out an actionable path to fix it.

When it comes to token presales, they can either be a great success or a flop, and surprisingly, the token itself often isn’t ...

The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app ...

User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app ...

Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He now helps ...

Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

Alexa is a digital and growth marketing specialist with over eight years of experience in the app space. With a degree in marketing and Spanish, she has built her career across a variety of app ...