Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes ...

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict ...

Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three ...

The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely ...

The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment ...

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now ...