The Committee of Advertising Practice has issued an Enforcement Notice to advertisers who advertise physical gold and other physical precious metals as investments (including silver, platinum and ...

The only exemption to the prohibition is if vaping products, nicotine products or coupons for these products were given away in accordance with arrangements made by a public authority.

Advertising Guidance is formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline ...

A paid-for search ad for bestbookiesandbettingsites.co.uk, seen on 10 August, following a search for “self exclusion bookies”. Text stated “Top 15 Betting Sites UK – Compare the Best UK Bookmakers […] ...

A paid-for Google ad for Attraction Tickets, an online seller of theme-park, sight-seeing and excursion tickets, seen on 19 August 2026, stated “Find A Lower Price & We'll Match It". Attraction ...

This guide helps influencers, creators, agencies, agents and brands understand when content needs to be disclosed as advertising and how to do so clearly. It includes practical advice, visual examples ...

As highlighted in our previous report, published in 2023, children’s TV exposure levels have followed a clear downward trend, across all advertising categories. Acknowledging this shift, we have ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

Find out how the ASA partners with major online ad and social media platforms to help tackle online scam ads and how to report scams to us and other bodies ...

The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

A paid-for Facebook ad by Nutrition Geeks, a supplement brand, seen on 23 May 2026, stated “Struggling with […] strength […]? […] Clinically backed to support ...