The news genre saw a 13% decline in advertising inventory consumption, as corporate spends remained subdued amid the West Asia conflict, a weak monsoon and the suspension of TV ratings data.

The publication is positioned around youth culture and aims to bring subjects relevant to younger readers into a newspaper ...

Sizzl is entering the convenience-food conversation with a premium price tag and a playful personality. Varun Khanna, ...

In a world of choices, retention requires clarity, empowerment, and seamless human-digital experiences beyond onboarding.

Pharma marketers are quick to celebrate new launches but often sideline older brands. The lesson from Rajinikanth? Longevity ...

The campaign recorded over 457 group registrations, a digital reach of 12.5 million and an estimated six lakh-plus footfall ...

Sudhir Sitapati has joined the board of Meesho as an independent director.

The awards mark IVY Entertainment's expansion into regional media, following its co-production of films including The Raja ...

The mandate will focus on strengthening the quiz property's digital presence and building a year-round community beyond its ...

The shoe combines an engineered mesh upper and Full-Length Foam with a textured rubber outsole, while India-inspired ...

From its Rs 20 price point to quirky, celebrity-led advertising, Sting used affordability, distribution and strong brand ...

Established shows offer platforms a shortcut to audiences, but wider distribution can dilute exclusivity. Industry experts ...