For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the ...

Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on ...

Regulators in Texas have been aggressively enforcing the state's data privacy and security act, which went into effect on ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...