Herdify founder and CEO Tom Ridges is in the hot seat for our probing, quick-fire Leading Questions.

Commercial radio reaches 9m more people than the BBC. Global’s Heart recorded 13m listeners, while Bauer’s portfolio declined ...

As physical environments become kinetic, marketers will have increased opportunities to make communications dynamic. Within ...

This year's theme, 'Media means business', explores media’s ability to build brands, change behaviour and deliver commercial ...

Positivity improves advertising receptiveness and recall. So why isn't media spend going to the most positive environments?

The brands that win in future won't search for a mythical unified audience. They'll connect many different audiences in many ...

Stagwell's global chair of media and commerce discusses the rationale for its new media agency and the degree to which agency ...

A recent roundtable hosted by The Media Leader in partnership with the PPA discussed whether agencies should pursue a strategy of “minimum viable Meta” and shift investment to more trusted and ...

Free at launch with paid tiers to come, it is essentially Hyde’s column with multimedia bells and whistles. Her first ...

Brands can build on OOH’s reach by inviting people not just to see a campaign, but to stop, join in, and become part of the experience, writes Kelly Eagle.

Burns added: “The findings from Sound Profits show that better results don’t necessarily require bigger budgets. By reallocating a small share of search and social spend to audio, brands can unlock ...

The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and ...