Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

GenAI solves this problem in two very meaningful ways. First, with GenAI organizations are no longer dependent on humans to ...