WordPress plugin bloat is what happens when a website collects more plugins than it needs, or plugins that load far more code than their job requires, until speed, stability and security start to ...

We spent 8 and 9 October at brightonSEO in the Brighton Centre, our second visit of the year after the spring edition we wrote about in May. Across the two days we sat in on 23 talks spread over seven ...

Technical SEO automation has moved out of enterprise platforms and into internal teams writing scripts that pull Search Console data, run scheduled crawls and flag indexing problems. For anyone ...

Every content budget forces a choice between publishing new pages and improving the ones already on the website. That choice sits at the centre of SEO strategy consulting. Publishing at volume looks ...

A Microsoft Advertising account suspension stops ads running and often arrives with very little explanation. The route back depends on which kind of block has been applied, so the first job in any ...

LinkedIn ads that are not spending usually trace back to a short list of causes. Campaign Manager records most of them in a status message, a notification or a red banner, so the evidence is normally ...

Perplexity cites a website only when it can reach the page, holds a current copy of it in its index and judges a passage on it to be the best available answer to the question. A website that never ...

What Limited by Budget Means in Google Ads Limited by budget means the campaign’s average daily budget is lower than the amount Google recommends to capture all the impressions and clicks available ...

A website with healthy traffic but no enquiries usually has one of a small number of faults. Each one can be found with tools most organisations already have. The visitors may not be the people who ...

Choosing a CRO agency is harder than choosing most marketing suppliers, because the quality of the work is hidden inside research notes, test settings and statistics that few buyers are asked to read.

Google Ads click fraud is any click on your ads that does not come from a person with a genuine interest in what you offer, whether the source is a bot, a competitor or a publisher trying to inflate ...

Google search ranking volatility has been unusually hard to read in 2026, with two confirmed core updates, a run of spam updates and long stretches of unconfirmed movement in between. For marketing ...