Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and ...

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Tyler Samani-Sprunk is the co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner focused on helping organizations get the most out of HubSpot.He also cohosts HubSpot Hacks, the ...

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that ...

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One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s ...

John Premkumar is the vice president and head of delivery for the digital experience business at Infosys. He is an accomplished leader and an information technology (IT) professional, with over 25 ...

Tyler Samani-Sprunk is the co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner focused on helping organizations get the most out of HubSpot.He also cohosts HubSpot Hacks, the ...

Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with.. While ...

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

In addition to the report, the “State of Data 2025 Companion Guide” delivers actionable recommendations for brands, agencies, publishers and ad tech firms to scale AI effectively in a rapidly evolving ...